Digital marketing

A digital marketing strategy is a plan to utilise online channels to achieve business goals. We start with thorough research, gaining insights into the activities of your competitors and understanding your customer’s behaviour. Next comes analysis, which allows us to take a data-driven approach to building a successful digital marketing campaign.

What we do

  • Organic SEO campaign
  • SEO keyword research
  • Local SEO
  • Product SEO
  • Content audits
  • Paid search (PPC)
  • Paid social
  • Social media campaigns
  • Written content planning
  • Written content creation

Why digital marketing works

Digital marketing utilises data to understand more about your customers. The more you know, the more effective your campaigns become. Digital channels also allow for a more consistent and direct approach which allows us to be agile and work with pace, making the most of opportunities as they arise.

Content, content, content…

At the heart of digital marketing is meaningful content. It’s usually what blocks businesses from creating effective digital marketing strategies. Whether creating images, long-form content, Q&As or target ads we create engaging content built on solid research.

SEO keyword research is a great example. Keyword research uncovers what your customers are searching for, and how often they are searching for it. This allows us to create content that uses the right language to hit the right channels at the right time.

Consistency is the key to success. It’s no good throwing a load of content out in one go and hoping for the best. A good digital marketing strategy executes meaningful content consistently, measures results, adapts and repeats.

Working with you

When building digital marketing strategies, we work alongside you and the people in your business, utilising your combined expertise to build meaningful campaigns. Whether you are looking for a strategy that your team can execute or the full works, our process is designed to achieve measurable results.