Renowned Service Design event gets a makeover


SDinGov re-brand


Software Acumen


Branding, Design

With an existing and recognisable brand in place the client required a fresh and engaging approach. It was imperative that it worked in conjuction with their other event brands but also be strong enough to stand alone and not alienate a loyal audience.

Image treatments

As always, images are a strong tool throughout the website and other materials. It is important to show the participants fully engaged but equally we wanted to preserve a degree of anonymity. So we applied a number of effects to add depth to the brand and make the images a little more abstract.


Numerous devices can used to create interest and enhance the brand allowing for flexibility and customisation on any given layout. Taking the form of tracks or elements from a flow diagram, a design could be built to represent fluidity in any given design service ‘journey’.


To help add more depth to the brand we wanted to develop a unique illustrative style that would communicate simple concepts and have a synergy with related copy.

The new brand has now been rolled out across the website for the 2020 event and has been well received.

As the event approaches we will implement across the printed collateral and have no doubt that it will be robust and stand the test of time.

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