Website re-design for miniature attraction with big ambitions


Website Design & Development


Audley End Miniature Railway

We were asked by the Audley End Miniature Railway team to design and build a new website for them that would reflect the family friendly and ambitious ethos of the attraction.

Having previously worked with a proprietary CMS the client was keen to use Wordpress as a more portable and open source alternative. This required us to build a bespoke theme from the ground up as well as some unique customisations to cater for specific requests.

As one of the region's leading family attractions the Audley End Miniature Railway has seen visitor numbers increase in recent years and found they needed to modernise their website so it was reflective of the hard work and investment being put into other areas.

“After looking at several companies we found Rifle, who seemed like the perfect option for us. From the word go their customer service and expertise have been excellent.”
Emma - Audley End Miniature Railway

Proper Project Management

When taking on a website design project it's important to take the time to carry out the proper planning. We thoroughly mapped out all apects of the website before we went ahead and built anything. This valuable step makes sure everyone knows what to expect so there is no duplication of work or extra cost.

Wireframe visuals for Audley End Miniature Railway

Building relationships

Since launching the new website there has been plenty positive feedback as the attraction breaks new ground in visitor numbers. We continue to work closely with the team to monitor and improve the performance of the website, ensuring it delivers effective results in all areas.